5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social marketing is a key part of a recruitment marketing technique as it allows you to reach a far wider audience than just individuals actively searching for tasks (who comprise only a quarter of job applicants).

Once you have actually mastered turning your task descriptions into great social ads, the next step is finding out how to get those advertisements in front of the right people - or targeting.

Targeting on task titles and industry is, obviously, an extremely powerful way to establish your marketing campaign, however some incredible prospects are still to be found outside those limits. Targeting is a crucial element of Talent Attraction. Here are 5 methods to utilize targeting to expand your pool of quality candidates.

1. Use geofencing to reach more local talent

When Kentucky Fried Chicken required to quickly staff up a newly opened dining establishment in the Netherlands, they established a campaign that promoted within 5 kilometers of the new restaurant and employed 75 individuals and a General Restaurant Manager in just 4 weeks.

Geofencing, or setting a radius around a location where your ads will run, can also be utilized for industry occasions that are packed with specialized prospects.

Facebook even uses the option for "individuals traveling in this location", useful for these types of events that anticipate a great deal of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km
Facebook/ Instagram: Radius around a pin, ~ 1.6 - 80 km (In the US, radius minimum for employment ads is 15 miles).
LinkedIn: Radius around a pin, [employment](https://animeportal.cl/Comunidad/index.php?action=profile